Confessions of an estate agent - 101 to be exact
Photo: BEN KIRCHNER
Greene & Co’s Managing Director David Pollock, and author of a new property guide, gives Christopher Middleton his top tips for buying and selling.
For many of us, buying or selling a house is war – both psychological and financial. We don’t so much purchase a house, as prise it out of the hands of the people who own it. We don’t so much sell a house, as surrender it to invaders. And right up until the last minute, the deal can be sabotaged by an act of panic or greed on either side.
“The whole business is a mass of contradictions,” says David Pollock, a north London estate agent who has been selling houses for the past 34 years. “The dynamic of people, money and property is fraught with emotion. That said, there is nearly always a key to a successful resolution, and that’s being able to see the situation from the other person’s point of view.”
And it’s not just hot air. “David is one of those rare breeds in his profession that actually makes an effort to understand the needs of both the buyer and the seller,” says Harry Handelsman of the Manhattan Loft Corporation.
“He succeeds because he looks at everyone’s position in the deal,” adds John Hitchcox, chairman of the upmarket developers Yoo. “As a result, he finds the best outcome for everyone.”
Cast in the role of peacemaker, then, Pollock has set out to bring Buyer and Seller tribes still closer together, by writing an outspoken, new book entitled 101 Things Your Estate Agent Should Tell You.
Read the full article in the Telegraph Property Section www.telegraph.co.uk/property/propertyadvice/8611016/Confessions-of-an-estate-agent.html
You can pick up a copy of ‘101 things an estate agent should tell you when buying or selling a property’ on Amazon now www.amazon.co.uk/Things-Estate-Should-Selling-Property/dp/0956734103
David Pollock, Greene & Co. Managing Director
